A Boundless Journey

Build roadmap — from brand system to live launch
March 2026 · Living Document
Overview

Project Summary

A Boundless Journey is a premium travel photography and fine-art print platform built on Next.js, designed as an editorial experience for visual storytelling. The site serves as gallery, print store, and creative studio for Boundless Studios.

The build follows a phased approach: brand system first, then layout, then revenue infrastructure (prints store, email capture), then content pipeline integration and SEO. The hard deadline is live before the Petals, Tides & Tunes return in late May 2026 — ready to publish journey content in real time from the road.

8
Build Phases
May ’26
Launch Target
6
Journeys Planned
Next.js
Framework

Technology Stack

LayerChoiceNotes
FrameworkNext.js + ReactApp Router, server components, Vercel hosting
StylingTailwind CSSCustom theme tokens: copper, warm-white, primary
TypographyCormorant Garamond + InterEditorial serif headings, clean sans body
MediaCloudinaryImage CDN, responsive transforms, Lightroom sync
E-CommerceShopify + ProdigiPrint-on-demand fulfillment, headless storefront
EmailKlaviyoSignup forms, book waitlist, journey updates
ContentCowork JSON pushClaude agent pipeline from portfolio data
Phase 01

Brand & Design System Complete

The complete visual identity for A Boundless Journey and Boundless Studios. Established the warm, editorial luxury aesthetic that runs through every page and interaction.

TokenValueUsage
--color-warm-white#FAFAF8Page background, primary surface
--color-primary#1A1A18Text, dark sections, hero overlays
--color-copper#B87333Accent, CTAs, section labels, compass rose
--color-copper-light#C4875AHover states, lighter accent
--color-light#F5F4F0Light text on dark surfaces
--color-border#D3D1C7Dividers, card borders
--color-muted#73726CSecondary text, captions, metadata
Phase 02

Homepage & Layout Complete

The full site shell: header with navigation, footer with brand mark, and the homepage with hero, journey grid, prints preview, studio section, and email signup. Responsive across all breakpoints.

RoutePurposeStatus
/Homepage — hero, journey grid, prints, studio, emailDone
/journeysJourney index — all collectionsDone
/journeys/[slug]Individual journey galleryIn Progress
/printsPrint store (placeholder)Planned
/workCommissioned work / studio pageDone
/aboutAbout Boundless StudiosDone
/contactContact formDone
/collections/lighthouseLighthouse Collection book pageDone
Phase 03

Journey Pages In Progress

The inner journey pages are the heart of the site — each journey is a curated photo collection with editorial narrative, location context, and immersive gallery presentation. This phase builds the gallery system, portfolio data model, and individual journey page templates.

  • Journey metadata — title, slug, region, date, status (published/upcoming), description
  • Portfolio images — organized in /public/images/portfolio/[slug]/
  • Cover image systemgetCoverImage() utility resolves cover image per journey
  • PortfolioGallery component — responsive masonry grid with lightbox
  • Upcoming journey state — placeholder card with date + “photos coming during the trip”
  • Finalize gallery layout and image sizing per journey
  • Build lightbox / full-screen image viewer
  • Add EXIF metadata display (camera, lens, settings)
  • Implement share functionality per image and per journey
  • Connect to Cloudinary for optimized delivery
  • Journey narrative text blocks between image sections
  • Map component showing journey route
Phase 04

Prints Store Planned

The revenue engine. A headless Shopify storefront integrated with Prodigi for print-on-demand fulfillment. Customers select images from the gallery, choose size and medium (fine-art paper, canvas, metal), and purchase directly. No inventory, no shipping logistics.

Shopify + Prodigi Flow

  • Shopify Storefront API — headless product catalog, cart, checkout
  • Prodigi API — print-on-demand fulfillment (triggered by Shopify webhook on order)
  • Product mapping — each print image is a Shopify product with size/medium variants
  • Pricing tiers — small ($45-65), medium ($85-125), large ($150-250), metal/canvas premium
  • Gallery integration — “Order Print” button on each gallery image links to product page

Store Pages

  • /prints — curated print collection grid
  • /prints/[handle] — individual print detail with size picker + add to cart
  • Cart drawer — slide-out cart with Shopify Checkout redirect
Phase 05

Media Pipeline Planned

The image workflow from camera to site. Lightroom Classic exports to a watched folder, Cloudinary ingests and transforms, and the site pulls optimized images via Cloudinary URLs. No manual upload, no local image storage in production.

Pipeline Steps

  1. Shoot — RAW files on camera (Sony a7 IV / DJI Mavic)
  2. Edit — Lightroom Classic with consistent ABJ presets
  3. Export — high-res JPEG to watched folder with standardized naming
  4. Upload — Cloudinary auto-upload from watched folder (or manual bulk upload)
  5. Transform — Cloudinary generates responsive sizes (thumbnail, gallery, full, print-res)
  6. Serve — Next.js Image component with Cloudinary loader

Naming Convention

Files follow the pattern: [journey-slug]/[sequence]-[descriptive-name].jpg

Example: new-england-coast/001-portland-head-light-sunrise.jpg

Phase 06

Email & CRM Planned

Klaviyo-powered email capture and audience building. Two primary flows: general newsletter signup (new journey drops, print releases) and the Lighthouse Collection coffee table book waitlist. Both feed into segmented lists for targeted campaigns.

1. Newsletter Signup

  • Embedded form in the homepage footer section (already in layout)
  • Slide-up form on scroll (triggered after 60% page scroll or 30s)
  • Klaviyo list: “ABJ Newsletter”
  • Welcome flow: single email with featured journey + print store link

2. Book Waitlist

  • Dedicated section on /collections/lighthouse page
  • Captures email + optional name for pre-order notification
  • Klaviyo list: “Lighthouse Collection Waitlist”
  • Triggered email when book pre-orders open

3. Journey Updates

  • Opt-in checkbox on signup: “Get notified when new journeys publish”
  • Automated Klaviyo flow triggers when a new journey page goes live
  • Uses journey metadata (title, region, cover image) for dynamic email content
Phase 07

Content Pipeline Planned

The Cowork-powered content pipeline that lets Claude agents push journey data, portfolio metadata, and page content to the site via JSON. This is the same pattern used by StratumOS — agents write structured data, the site reads and renders it.

Cowork JSON Push

  • Journey datasrc/data/journeys.ts holds journey metadata, updated by agent
  • Portfolio manifests — JSON files listing images per journey with captions, order, EXIF
  • Narrative content — markdown blocks for journey story text, parsed at render time
  • Print catalog sync — agent syncs Shopify product data to local JSON for fast rendering

Agent Workflow

  1. Lightroom export triggers image upload to Cloudinary
  2. Agent reads Cloudinary folder, generates portfolio manifest
  3. Agent pushes updated journey data + manifest to repo or API
  4. Vercel rebuilds (ISR or webhook-triggered revalidation)
  5. New journey content is live within minutes of export
Phase 08

SEO & Launch Planned

Final polish and go-live preparation. Technical SEO, social meta tags, performance optimization, and launch checklist. The site should be discoverable, fast, and share-worthy before the first journey publishes.

  • JSON-LD structured data — ProfessionalService schema on homepage (already implemented)
  • ImageObject schema — per gallery image with EXIF, location, description
  • Product schema — on print product pages for rich snippets
  • Sitemap — auto-generated from Next.js routes
  • Open Graph + Twitter Cards — per-page meta with journey cover images
  • Canonical URLs — prevent duplicate content from share/friends routes
Timeline

Build Timeline

All phases mapped against the hard deadline: live before the Petals, Tides & Tunes return in late May 2026. Phases 1-2 are complete. Phase 3 is in progress. Phases 4-8 must be completed or at minimum viable state by launch.

Phase
March
April
May (early)
May (launch)
Brand & Design
Homepage & Layout
Journey Pages
Prints Store
Media Pipeline
Email & CRM
Content Pipeline
SEO & Launch
Complete
In Progress
Planned
PTT Departure — Late May 2026 — Site must be live
Open Questions

Open Decisions

Items requiring input before proceeding. Each decision affects the build timeline or architecture.

Prints & Commerce
  • Shopify plan — Basic ($39/mo) vs. Starter ($5/mo, headless only). Headless needs Storefront API access.
  • Prodigi account — Sign up and test sample print quality before launch
  • Print pricing strategy — competitive analysis needed (Society6, Minted, similar photographers)
  • Print selection — which images from each journey make the print catalog?
Media & Content
  • Cloudinary plan — free tier (25 credits/mo) sufficient for launch, or need Plus ($89/mo)?
  • Image watermarking — watermark gallery images? If so, Cloudinary overlay vs. CSS overlay
  • EXIF display — show camera/lens/settings on gallery images? Adds editorial credibility
  • Lightroom preset name — standardize the ABJ export preset for consistency
Email & Audience
  • Klaviyo plan — free tier (250 contacts) sufficient for launch
  • Book timeline — when does the Lighthouse Collection pre-order open?
  • Signup incentive — offer a free digital wallpaper pack for email subscribers?
Launch & Operations
  • Analytics — Google Analytics 4 vs. Plausible (privacy-first) vs. both
  • Social strategy — Instagram as primary? Create dedicated ABJ Instagram account?
  • Domain email — hello@aboundlessjourney.com for contact form submissions
  • Friends/share system — keep the private share route for pre-launch preview?